Images in mood board are not mine; they were sourced from various websites purely for inspirational purposes.

Images in mood board are not mine; they were sourced from various websites purely for inspirational purposes.

a new brand identity

My meetings with the lovely Nadine always took place at the same time and location- a nod to her love of tradition. The young florist admires vintage elements and rich colors, which is what she asked for when creating a logo and color scheme for her new business. In February 2017, I took some updated head shots for Nadine, as she is an active participant in trade shows for the wedding industry. As Bloom by Nadine grew, however, she + I planned a full brand shoot for her one chilly weekend morning to capture her arrangements, the florist herself at work, and her ever-present smile. Lastly, we rounded out her brand development with a beautiful yet functional online shop through Squarespace, allowing customers to order floral arrangements through the website!

Deliverables:

Color Palette

Font Choices

Mood Board

Branding Board

Primary logo + submark

Brand Photography 

Squarespace E-Commerce Website